Even though the Colombian government has been aiming to make bilingualism part of a business culture in order to keep its professionals competitive in a global marketplace, few language academies branch out to teach the real and practical English needed when making a business deal or writing that essential sales pitch for an international client.

As the founder of the Bogotá-based language institute BSR Idiomas, Robert Brandwayn identified a “niche” for executives wanting to broaden their use of English by studying case studies by other business and how language can be real and relevant in the workplace.

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